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A solid Abandoned Cart Email or series of Abandoned Cart Email Marketing campaigns can turn a good email marketing strategy into a great email marketing strategy. Over 70% of online shopping carts are abandoned before the shopper completes a transaction. Essentially, nearly every 3 out of 4 eCommerce shoppers add something to their cart and ultimately abandon it. However, more than 10% of cart abandoners will typically come back to finalize their purchase at a later time. This leaves a major opportunity for email marketing services and teams to leverage email remarketing by sending these users an Abandoned Cart Email.
Abandoned Cart Email Marketing is the process by which email marketing services and teams deploy automated email marketing campaigns to users who abandoned their shopping cart. As a reminder to the online shopper, these automated email marketing campaigns will typically feature or highlight the item, product, or service that was left in the shopping cart. Many eCommerce companies even deploy a series of Abandoned Cart Email Marketing campaigns as a way to follow up if the items still remain in the users' shopping cart after a specific period of time. As an incentive to capture the sale, many eCommerce brands will even go as far as to offer discounts such as free shipping, $5 off, 10% off in their Abandoned Cart Email Marketing campaigns.
Abandoned Cart Email Marketing is an extremely successful form of email marketing and remarketing. Your typical bulk email marketing campaigns will average a 20% open rate and a 2% click rate. Abandoned Cart Email Marketing campaigns will always blow those numbers away. These campaigns will typically average a 45% open rate, a 21% click rate, and an 11% conversion rate. These are excellent metrics for any email marketing service or team to report on.
When it comes to the top eCommerce Abandoned Cart Email Marketing campaigns, learn from the brands whose email marketing leads in the eCommerce space. We went to 12 leading eCommerce brands, added something to our cart and abandoned the purchase. These are the Abandoned Cart Email Marketing campaigns that we received following our abandonment. Pay attention to the difference in each brand's approach to Abandoned Cart Email Marketing and how they seek to close the sale.
As you can see, the Allbirds Abandoned Cart Email uses a little bit of urgency by mentioning how quickly the offering typically sells. They also reinforce their 30-day refund policy as additional leverage.
The Bark Box Abandoned Cart Email is a great representation of how brands can use clever copy to capture the sale. They also reinforce their 100% satisfaction guarantee, which consumers love to see when shopping online.
The BirchBox Abandoned Cart Email is sophisticated in the sense that they actually provide alternative recommendations in the event that the consumer doesn't want the product.
The Bloomingdale's Abandoned Cart Email adds a sense of urgency by mentioning limited availability. They also touch of free shipping for loyalists and their return policy, which likely helps those users who might be on the fence.
The Burton Abandoned Cart Email is pretty standard. You know what they want you to do, which is to checkout or make changes to your cart.
Now the Forever 21 Abandoned Cart Email takes urgency up a notch by adding a countdown clock, and letting you know that your cart is safe for that period of time.
Leveraging a discount as GoDaddy does in their Abandoned Cart Email is an excellent strategy to incentivize the purchase.
Kate Spade displays another great example of how adding a discount to your Abandoned Cart Email can help seal the deal.
Le Crueset uses gratuitous remarks to drive sales in their Abandoned Cart Email.
The MOO Abandoned Cart Email is offering free Shipping promo code that can be used at checkout.
Sometimes it's best to keep your Abandoned Cart Email very simple, just as Withings did here.
TOMS uses urgency in their Abandoned Cart Email. An excellent strategy that's been proven useful in email marketing.
If your company is in need of a email marketing service that can create and execute your Abandoned Cart Email marketing strategy, then you've come to the right place. NITRO PLUG Digital Marketing is an industry leading email marketing agency who provides an end-to-end email marketing service that will take your efforts to the next level. If you're interested in an evaluation of your abandoned cart email marketing campaign or your email marketing program as a whole, click the red button below and schedule your free marketing analysis today!
Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.
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