HOME BUILDER

The home building industry is highly competitive. When marketing, you you really need to take a holistic approach that includes both search engine optimization (SEO) and PPC advertising. The organic SEO traffic takes more time to build, but ranks you higher and shows as the expert in the process. The paid traffic will help you get those immediate opportunities to bid on jobs and projects. Using both will set you up for long-term success.

AS FEATURED IN

OVERVIEW & CHALLENGES

Our client, a prominent home builder had a goal of increasing their pipeline with new jobs. The client had a website but it had a number of issues that were adversely impacting their search engine optimization (SEO), and it was extremely challenging to figure out what they wanted people to do once they made it to their website.

STRATEGY

In order to properly service our client and build out their pipeline, we needed to do these three things:

Build a new website that's qualifies leads and promotes conversion.
Increase their overall organic traffic through strategic search engine optimization.
Boost paid traffic through targeted pay-per-click ads.

RESULTS

After 9 months working with our client, we were able to see some amazing results:

Over 20k monthly visits to the site, an increase of 178%.
154% more job bids than the monthly average.
113% more jobs added to the pipeline than the monthly average.

CONCLUSION

In order to keep up with the demand of all the new jobs being added to the pipeline, our client was forced to hire more crews. Anytime we hear news like that, it's a good sign that we're doing our jobs well.

‍