Why Email Marketing Is Still Effective?

For many industries, email marketing is the top revenue-driving marketing channel in the marketing department. That's because this is typically your most engaged audience; they've connected with your brand and provided you with their email address at some point. However, when it comes to email marketing, you may not be an expert at email marketing strategy, know how to manage your email marketing list, deploy campaigns; or you might just simply need help doing the heavy lifting. In any case, NITRO PLUG's email marketing services can do it all.

There's a lot that goes into an email marketing service, A LOT! When thinking about the best way to maximize your email channel's revenue potential, you might want to consider some expert advice from an email marketing service provider; preferably one with a great deal of enterprise-level experience. The NITRO PLUG Email Marketing Service team has over 80-years of combined experience in managing email marketing programs at the highest levels across multiple industries. Our agency team members have all managed high-level email marketing lists in excess of 10M+ contacts. So, you can rest assured that you have the best of the best in email marketing professionals working to maximize your business with the latest strategies, tactics, and technology. 

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What Makes NITROPLUG a Successful Email Marketing Company?

When selecting your email marketing service provider, you want to go with an agency with a deep understanding of email marketing from decades of in-depth industry experience. NITRO PLUG provides exactly that experience and knowledge that will help your email marketing campaign compete with the best. We've managed email lists in excess of 10M subscribers down to new programs with 10 subscribers. There's no email program too big or too small for us to manage.

For existing programs, we typically begin with a thorough audit of your email marketing campaign, so we can gain a deeper understanding of where you're at. We look at metrics, list growth, entry points, deliverability, segmentation, technology and much more. Once we have a comprehensive understanding, we can begin to lay out the framework for moving your email marketing campaign forward. We hold regular meetings with you to cover strategy, reporting, and optimization.

For new email marketing campaigns, we take a different approach. We look at your goals, your industry, your list size and much more. We use this information to determine the best email marketing platform that would best align with your needs. We'll map out the entire warming progress, your email marketing strategy, and your calendar. We'll map and build out all lifecycles and triggered emails that are part of the plan, and we'll safely accelerate. Before you know it you'll be the top player in the email game!

Which Email Marketing Service Provider (ESP) Do We Use?

Our email marketing service is essentially ESP agnostic. We will conform to the email service provider you're already using, or leverage the email service provider that we feel is best fit for your needs. We have a platform that we leverage for small to mid-sized companies, and other platforms that we leverage for our larger, Fortune 500 clients. No matter which platform we leverage, we will guarantee that you receive the best email marketing service from our experts. Platforms have limitations but we have the experience. Here are a few email service providers (ESPs) that we have used:

• ActiveCampaign
• Campaign Monitor
• Constant Contact
• Eloqua
• Emma
• Exact Target
• Klaviyo
• MailChimp
• Salesforce
• Selligent
• VerticalResponse

eCommerce & Shopify Email Marketing Service

Do you have an eCommerce website or Shopify store that could use a professional email marketing service? We are experts in working with various platforms, especially the Shopify platform and in driving email marketing revenue through leveraging our finely-tuned strategic approach. We provide a professional email marketing service that engages subscribers and drives incremental revenue for your eCommerce website or Shopify store. We will handle everything from managing your list, to setting up your lifecycle, triggered, and bulk email marketing campaigns. All you need to do is step back and allow our email marketing service to do the work for you.

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NITROPLUG’s Email Marketing In-Depth Process

‍Email Marketing Experience

When selecting the best email marketing service, you'll want to make sure they have experience in the email space. Many email marketing service providers don't know the intricacies of email marketing, which makes them unqualified to manage your program. Those who are inexperienced in the email marketing channel typically outsource the work to more qualified providers like NITRO PLUG Email Marketing Service. The best email marketing agency should have experience in providing email marketing service for organizations both large and small. Smaller agencies don't always have the capacity or bandwidth to manage enterprise-level email marketing programs or lists in excess of 10 million subscribers.

Email Marketing Technical Setup

As one of the most experienced email marketing service providers in the industry, we will manage your entire technical setup. We'll handle authentication including DMARC, DKIM, and SPF protocols. We'll determine whether to run your campaigns out of a shared range of IP addresses, or a dedicated email IP address. If your domain and IP addresses need warming, we have extensive expertise in this area?  

Email Marketing Deliverability Best Practices

Not only should a leading email marketing service provider such as NITRO PLUG be able to speak thoroughly about email marketing deliverability and inbox placement, we have experience in properly managing it through best practices and decades of experience. Our strategic inbox placement methods will ensure your emails are not only delivered, but delivered to the inbox and not the spam folder. Our email marketing service is also familiar in partnering with email deliverability monitoring vendors like MXToolbox and ReturnPath. If your email marketing program is suffering from blacklisting or spam filtering and you don't know why your emails are going to spam, we may find it necessary to work with one of these partners while the issues are sorted out.

Mobile First Approach

A good email marketing service should always have a mobile first approach. It's widely known that over 50% of users open emails on a mobile device, which is why our email marketing service take this approach with each and every email marketing client. Each and every email template is created with the intent that it's highly likely that it will be viewed on a mobile device.

Email Marketing List Management

The NITRO PLUG Email Marketing Service includes management of your opt-ins, unsubscribes and inactive contacts. We will strategize to find new avenues to acquiring fresh email addresses that we can leverage to grow your email marketing list. If necessary, our email marketing service will include email validation as a preventative measure to protect against bad email addresses getting added to the email marketing list. We have experience in effectively managing email marketing lists in excess of 10M+ contacts for large corporations.

Email Marketing List Segmentation

Do you already have marketing segments broken out? Do you need email marketing segments created? Our email marketing service includes helping you to manage and target existing segments, or identify and manage new segments.

Lifecycle & Remarketing (Triggered) Email Marketing Service

Our email marketing service includes building out remarketing (triggered) email campaigns, journeys and lifecycle marketing flows. We have solid background in building welcome flows, re-engagement flows, cart abandonment triggers, browse abandonment, product recommendations, and many more. We will map out each and every flow, and also implement the necessary business rules / logic for each and every email marketing journey.

Email Marketing Production & Deployment

NITRO PLUG will manage the entire email production process from A-Z, or integrate with your marketing team in a way that's most effective. This includes working independently or cross-functionally to create your email marketing calendar, complete any marketing briefs, engage the content & creative teams, create an effective email template design, edits, approvals, email coding, building, scheduling and deployment. We will create and manage this entire process for you.

Multi-Variate A/B Testing

Multi-variate or split testing is something that we highly recommend. As a leading email marketing service provider, we will plan your A/B testing and execute your email marketing testing calendar for subject lines, content, template styles, deployment days/times, and much more. We are experienced in 50/50 split testing or auto-winner testing. In any case, we will ensure your email marketing campaigns receive the best results.

Email Marketing Personalization

Personalization is the key to driving engagement. We will leverage your subscriber data to drive 1:1, personalized email communications when and where it makes sense. We can retarget based on specific products or pages an email subscriber was interested in. We can even find ways to recommend similar topics, pages, or items that were viewed.

Email Marketing Tracking, Reporting and Optimization

Our email marketing service includes precision tracking with your preferred platform. We typically leverage Google Analytics or Adobe Omniture for email tracking but we can leverage any email analytics provider. Our email marketing service also includes detailed reporting, and recommendations for optimization. You will have the top minds in the email marketing service industry evaluating your data and making informed recommendations that will lead your program to great success.

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